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2003-08-09 Views:3677
Nanometer, digital products, intelligent products, green land, river, research base
GuangBo News (journalist WeiYuqi). On July 19th, 2003, the day is well worth memory of the staff of GuangBo Group. It is the beginning that the group, known for its stationery industry, invests one billion yuan in building up new Scientific and Technological Park and develops multi-line industry. It means that GuangBo Group starts to develop to the way of mass-production in hi-tech industry since the day.
GuangBo Group has been a large-scale limited company which integrates stationery, print paper, plastic cement products, metallic Nanometer material, digital products and export and import trade. The group employs 3500 staff members, including 14 foreign employees and 4 doctors, with total capital of 450 million yuan, foreign exchange volume of export increasing by 50% yearly, turnover of 382 million yuan from Jan. to July increasing by 59.63% than the same period of last year, among them statistic foreign trade volume of 193 million yuan increasing by 72.32% than the same period of last year.
Construct compound industrial park that combines park with company
The GuangBo Scientific and Technological Park is a comprehensive industrial park involving research, manufacture and marketing in hi-tech industry. It covers an area of 600Mu and its width is 600m, length 800m. It is divided into office building district, research and expert office building district, manufacture district, logistic district and living and entertainment district. There are totally 25 buildings, which covers an area of 300,150 square meters, including office building, research building, workshops for Nanometer products, workshops for digital products, living building and canteen, etc.
According to engineer Wu, who is in charge of design and layout of the GuangBo Scientific and Technological Park, it is divided into green belt and human space in order to make well use of every inch of land. Every district is connected by stream, and the Park combines production environment with nature sense of garden. It builds up the image of high transparence of operation and high science and technology of the group through combining architecture culture and humane spirit of the Orient with that of the West. The design embodies company image of the group that is “vast world, broad mind”.
The Park pursues the combination between nature and artificiality in design. When we pass the splendid gate, an area of bamboo forest is coming to our eyes. Through a clear river surrounding the Park, there is the 5-storey office building in the right that covers an area of 12000 square meters. The building is designed as the Chinese character of “human” and embodies broad, bright and centralized work atmosphere in the group and the company idea of “taking human as the foundation”. The 5-storey research building that covers an area of 5000 square meters is in the left. The building contains such research projects in hi-tech field as Nanometer material, digital cinema, etc. Behind them there are 10 2-storey workshops that covers an area of 240000 square meters and 3 warehouses, which are followed by canteen and employees dormitory.
The Park is divided into two parts by a clean river lined with green belt. The buildings of Ming and Qing dynasty and it are alike in style. However, the difference is that all the buildings of the Park are designed according to architectural style of Industry Park of the West. High trees and low trees make sparsely up beautiful scene, with colorful trees and flowers as major scene, pavilion, stage, veranda, terrace and other buildings as adorn. The broad river combines with beautiful, tranquil nature scene of the West Lake in form, style and color.
Culture infiltration into architecture
It is reported that the group does not hesitate to spend millions of yuan on inviting well-known architects to design for the new GuangBo Scientific and Technological Park. The main designer combines architectural style of the West and the Orient with the company culture that the group owns through investigation and communication for many times. He constructs the Park with the culture spirit of “making friends extensively, adopting virtues from all quarters” and “taping all new ways for suggestion, adopting virtues from all quarters”, and thoughts of “company in park, park in company”.
Mr. WangLiping, the president of the group, give a precise conclusion that “it is in the most comfortable work atmosphere that persons like to work most” when he expounded the effect of company culture. According to him, the GuangBo Scientific and Technological Park will be designed and constructed to be the most comfortable work atmosphere, where also persons like to work most.
Mr. Wang asks the designers not only for keeping harmonious and order work environment but also for building pavilions and terraces in greenbelt within the office building area for relax and entertainment. The design avoids harsh mechanization of management. Mr. Wang thinks that the humanized management exalted by domestic companies for many years is vague and empty. The group builds up advanced Scientific and Technological Park in the world and infiltrates the corporation idea into design. The competition and development has practical significance only in full democratic work environment, thus the significance of humanized management shows up.
Corporation culture is the essence of the group, and human is the carrier of its culture. GuangBo Group devotes much attention to employees, owing to Mr. Wang often taking a trip in major industrial countries in the world, on the basis of combination of the culture between the Orient and the West. The thoughts that display their enthusiasm, activity and creativity at full extent play an important role in development of the GuangBo Group. Wages system is not the most effective measure for encourage. GuangBo Group do builds up a Park that integrates warm of family, elegance of garden and norm of company. The group infiltrates corporation culture not only into every building but also into individual.
One billion yuan for setting up the flagship of GuangBo Group
In these days, the modernized GuangBo Industrial Park, covering an area of 220Mu, has been basically completed in which the group has invested 250 million yuan. This marks that new framework of development, involving management center, research center and logistic center, has been basically completed which integrates research and development, production and marketing. Facing aggravating competition of economic globalization, GuangBo Group focus a lot its attention on promotion of traditional industry and on seeking actively multi-line and large-scale development. She also covers a new area of more than 600Mu for GuangBo Scientific and Technological Park with Nanometer material and digital cinema as leading products on the basis of strengthen of traditional industry.
The GuangBoScientific and Technological Park is the “heaven” where the group starts an undertaking again. Here, the group has invested successively one billion yuan in building multi-line industrial flagship with the brand of “guangbo”. It is reported that the funds for the infrastructure get to 350 million yuan, mainly including office building, research building and workshops, and information construction used for global net of the group and ERP project that has taken effect.
The GuangBo Scientific and Technological Park is the base that GuangBo Group establishes hi-tech industries. Here will contains all hi-tech projects that the group has developed and is planning to develop in coming 10 years, including more than 10 hi-tech industries such as Nanometer material, digital products and intelligent products.
Nanometer material is the first hi-tech project that the group starts to develop in 2000. From then on, the group devotes itself to the development and mass production of Nanometer metal powder and related products. The Nanometer material produced is used as inner electrode and terminal of electronic component and part of new generation, which fills in the gaps in the fields of application of Nanometer material. Besides, it is also used as nickel battery, material of absorbing waves, catalyst and combustion-supporting gas, etc. The group has gotten two state patents for invention and a modern practical patent and has independent intellectual property rights.
GuangBo Group is planning to invest 150 million yuan in establishing 20 lines for Nanometer metal materials in three years in the Park, forming three series of products including Nanometer nickel powder, Nanometer copper powder and Nanometer composite with dozens of kinds and standards, with annual output of 300T, output value of 350 million yuan.
The digital cinema is the second hi-tech project that the group starts to develop at the end of 2002. Now, the digital cinema with the brand of “guangbo” is being debugged and developed. The digital cinema has passed the proof from experts and is planned into market in Sep. 2003.GuangBo Group is planning to invest 500 million yuan in the project of digital cinema for two times in three years and to establish 10 lines, annual output of digital cinema of 3 million, output value of 3 billion. The group will establish 4 lines in the first term, with annual output of 50 thousand and sales volume of 600 million yuan, and 6 lines in the second term, with annual output of 1.5 million and sales of 1.5 billion yuan.
Besides, GuangBo Group will plan to invest 10 million USD in establishing such projects as digital printer and electronic album and will establish more than 10 lines to achieve annual production capacity of 500 million-800 million yuan in 2008.
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